In this modern world—where global markets thrive and fresh produce is available year-round—the journey from the farm to consumers’ plates is a complex and fascinating one. Behind every succulent fruit and crisp vegetable lies a carefully orchestrated process of produce transportation and shipping, connecting farmers, distributors, retailers, and consumers worldwide. Each of these stakeholders demands end-to-end visibility to know the location and condition of their shipments throughout the supply chain journey—and for a good reason: without real-time tracking of perishable foods, they risk massive waste, customer dissatisfaction, and reputational damage.
To put this into perspective, the Food & Agricultural Organization of the United Nations reports that approximately $400 billion is lost annually between harvest and the retail market—and likely a substantial portion of that can be attributed to temperature or humidity excursions in the supply chain, either in warehousing or produce transportation. What’s even worse is when a problem isn’t discovered until after fresh produce reaches a retailer’s shelves. According to the U.S. Food and Drug Administration, as of early June 2023, there had been more than 40 food and beverage recalls in the U.S.—many related to contaminated or spoiled produce.
Produce shipping encompasses the logistics network for transporting fruits, vegetables, and other perishable goods from origin to various destinations. From the moment a seed is planted in the fertile soil to the moment the final product reaches a local grocery store or a dinner table, numerous steps are involved in ensuring the safe and timely delivery of fresh produce—to ensure that it retains the utmost quality.
At the heart of produce shipping are the key players: farmers, shippers, carriers, logistics partners, and retailers. Farmers devote their expertise, dedication, and hard work to cultivating bountiful harvests. At the same time, shippers coordinate the logistics of packaging, storing, and preparing produce for transport—and then tracking shipments throughout the journey. Carriers, including trucking companies, shipping vessels, and air cargo services, transport these goods across vast distances, navigating through intricate supply chains. Finally, retailers play a crucial role in receiving, displaying, and distributing produce to consumers, using special refrigerated market areas to ensure its freshness and quality.
However, the process of fresh produce transportation is fraught with challenges. Delicate fruits and vegetables are highly perishable and require precise temperature and humidity control, proper handling, and careful monitoring to maintain their freshness and nutritional value. Factors such as distance, weather conditions, transportation infrastructure, and regulatory compliance—namely, the U.S. Food and Drug Administration’s Food Safety Modernization Act and subsequent Final Rule on Traceability Records—add additional layers of complexity.
Produce transportation is complex due to its delicate nature. Any disruption in the cold chain (the process of maintaining optimal conditions throughout the transportation process) can lead to:
Packaging plays a crucial role in the distribution and transportation of fresh fruits and vegetables: it helps protect the produce from damage, provides convenience for handling and storage, and ensures product quality.
It's worth noting that packaging practices can vary depending on the type of produce, market requirements, and sustainability considerations. Many efforts aim to develop environmentally friendly packaging options—such as biodegradable materials or reusable containers—to reduce waste and minimize the environmental impact of packaging in the fresh produce industry.
Following are some additional tips to help maintain the quality and safety of fresh produce during shipping. By following these tips, shippers can help to ensure that fresh produce arrives at its destination in good condition and ready to be consumed.
Tive, a multi-award-winning innovator of real-time trackers and supply chain visibility solutions, understands the importance of monitoring temperature and humidity during produce transportation. This guide—combined with Tive’s technology and customer support—are invaluable resources for shippers tasked with safeguarding fresh fruits and vegetables from farm to fork with the highest degree of quality assurance.