Introduction
Founded in 2020, Farmex is based in Turkey, and was founded with the goal of providing innovative, residue-free, organic products developed using organic molecules obtained from natural sources. Says Fatih Keleş, CEO of Farmex, “We offer our customers packaging that extends the safety and shelf life of products—from harvest to the market shelf. In addition, we sell edible produce coating materials, disinfectants, and ethylene absorbers—and all these products are connected to ensure food quality.”
Farmex started searching for a real-time shipment visibility solution because they wanted more visibility into the location and temperature of their shipments. Says Keleş, “Before Tive, we had to call drivers to get their location, and we used data loggers to capture temperature recordings. It just wasn’t enough.”
“We chose Tive because of their wide coverage zone, the devices worked smoothly, and their customer support team was willing and able to help us with problem solving,” continued Keleş.
Start Small & Expand
Farmex initially learned of Tive at the Fruit Logistica trade show in Berlin, Germany in early 2022. The Tive team demonstrated the features and capabilities of the trackers, and Keleş decided to conduct a short proof of value—to make sure the solution worked as promised.
It didn’t take Farmex long to figure out how well the devices worked—and Farmex now uses 20,000 Tive trackers on their shipments every year. Said Keleş, “Our initial goal was to solve our temperature visibility challenges, as well as location insight, but we also appreciate how Tive helps ensure delivery security. We use Tive on all of our shipments now.”
What are the biggest benefits Farmex gets with Tive?
- Fewer shipments damaged because of temperature problems
- Improved truck delivery times, which creates satisfied customers
- Fast tracker supply restocking and reliable problem solving
“If you're only using a temperature data logger, it's not reporting real-time problems—we were only able to find out about problems after the fact—when we couldn’t fix anything. And since everything we ship is perishable, that was very risky. We needed a better way—and we are happy we found Tive.”
Customer Service Paved the Way
From their initial proof of value in 2022 to today, the high level of customer service offered by Tive provides Keleş and his team with the confidence and peace of mind they need to focus on delivering exceptional service to their customers. With 24/7 support and a team of dedicated experts, Tive helps ensure that Farmex has immediate assistance for any shipment concerns or questions.
Whether it’s configuring a tracker, analyzing shipment data, or offering proactive insights, Tive’s responsive and knowledgeable support team is always ready to help. This unwavering commitment allows Farmex to operate seamlessly, avoid costly disruptions, and ensure their perishable goods arrive in perfect condition—ultimately empowering them to exceed their customers’ expectations every time.
Protecting Precious Perishables
Getting alerts when things go wrong is critical in any shipping business, and more so when it comes to perishables. Tive's real-time shipment visibility trackers empower Farmex to ensure the safe and efficient transportation of their delicate perishable goods across Europe. By providing precise location tracking and critical condition monitoring—including temperature, humidity, and shock—Tive enables Farmex to proactively address potential risks in transit.
These advanced trackers send instant alerts if conditions deviate from the set thresholds, allowing Farmex to take immediate action to preserve product quality. Armed with Tive’s cutting-edge technology, Farmex can guarantee the freshness of their customer’s perishables, reduce spoilage, and meet stringent delivery timelines—strengthening their reputation for reliability and excellence in the market.
Farmex wanted to track location and temperature because drivers sometimes turn off the cooling system—and products get compromised. “Before using Tive, we couldn’t tell when that happened before, but now we always know—and we call the driver and have them turn the cooling unit back on. This is critical for our customers.”
Improved Insight = Customer Confidence
You can’t fix what you can’t see. The data collected by Tive’s real-time shipment visibility trackers significantly enhances Farmex’s ability to keep their shipments safe, fostering trust and confidence with their customers. By continuously monitoring critical factors such as location, temperature, and humidity, Tive provides Farmex with actionable insights that help proactively mitigate risks during transit.
The historical shipment data captured by Tive enables Farmex to refine their logistics strategies, optimize routes, and ensure compliance with strict quality control standards for perishables. This transparency and commitment to safeguarding every shipment helps reassure Farmex customers that their goods are in reliable hands.
This helps bring in new customers, too. “By offering a solution like Tive, we are also hoping to attract new business—because people will see that we are extremely reliable and dependable,” says Keleş.
Saved Shipments = Saved Money
Real-time shipment visibility plays a crucial role in saving shipments for Farmex, directly translating into significant cost savings for the company. By continuously monitoring shipments for critical conditions, Keleş gets an alert the moment an issue arises—enabling swift corrective action to prevent spoilage or damage.
For delicate perishables, even a small deviation can result in costly losses—but Tive’s proactive alerts minimize these risks. This real-time protection not only preserves the integrity of Farmex’s goods but also reduces waste, eliminates unnecessary insurance claims, and enhances operational efficiency—saving Farmex money while maintaining their high-quality standards.
“Tive has helped us improve our reputation with our customers because we help them save them money when they use these devices,” says Keleş.
Demonstrating Compliance, One Shipment at a Time
In the wild world of global logistics, things sometimes go wrong—but it might not always be your fault. The data collected by Tive equips Farmex with the transparency and evidence needed to quickly and easily demonstrate that issues with shipments were beyond their control. Using detailed logs of location, temperature, humidity, and shock events, Farmex is able to provide indisputable proof of when—and where—problems occurred during transit.
This empowers Farmex to identify external factors—such as mishandling by carriers or unexpected environmental conditions—as the root cause of issues. This empowers Farmex to confidently address disputes, protect their reputation, and maintain strong relationships with their customers and partners.
According to KELEŞ, “In 2023, we had a customer who used Farmex to ship apples to India. Something was wrong with the temperature of the shipment, but using the data collected by Tive, we were able to demonstrate that while the shipment was under our control, nothing had gone wrong. That’s invaluable.”
What distinguishes Tive from the competition in Keleş mind?
- Fast, innovative, customer-tailored solutions
- Data captured by Tive trackers easily integrates into third-party customer systems and data analysis solutions
- A customer-focused service and partnership approach
- A unique experience is provided to each customer, based on their unique needs
