Earth Day 2025 Special: How Tive is Greening the Global Supply Chain—One Tree at a Time

Climate change has graduated from a future threat to a present-day supply chain disruptor. And as Earth Day 2025 approaches, the evidence surrounds us. Catastrophic floods. Wildfires. The third-costliest hurricane season on record.

It’s no wonder why 99% of executives report having experienced climate-related supply chain disruptions. Or why Morgan Stanley forecasts Planet Earth blowing past that 2°C threshold toward 3°C in which coastal infrastructure, agriculture, and trade routes face unprecedented challenges. 

But instead of sitting back and taking it, we at Tive are putting words into meaningful action this 55th annual Earth Day. We’ve long championed sustainability in our operations with our Green Program and recyclable trackings, but now we’re taking things even further by planting 500 trees in Brazil’s threatened Atlantic Forest. 

500 Trees in Brazil: A Symbol & a Strategy

We planted 500 trees in Brazil’s Atlantic Forest because words without action mean nothing. This remarkable ecosystem is one of the most biodiverse places on Earth—yet it’s lost 85% of its original coverage, and we wanted to do something to turn the tide. And we believe we are: once our trees mature, they’ll absorb 11 metric tons of carbon yearly—a small but meaningful contribution from a company that sees every shipment as an opportunity to reduce environmental impact.

The location wasn’t randomly chosen. These trees link our operations to the regions we serve while supporting UN Sustainable Development Goals that matter to us. Most importantly, it enhances our core mission: making supply chains more efficient, saving fuel, reducing waste, and cutting emissions with our real-time shipment visibility tools. 

Tech-Enabled Circular Supply Chains: The Tive Green Program

Sustainability has long been part of our DNA. Our Green Program, launched in 2022, embodies this by tackling the growing e-waste crisis head-on. While the world generates 5% more electronic waste each year, we've built a system in which our trackers come back home after finishing their journey. Customers use our prepaid shipping labels, drop devices in a box, and earn credit per tracker. Our team then breathes new life into these devices through careful inspection, cleaning, and firmware updates.

Meanwhile, beyond the obvious environmental benefits—less manufacturing, reduced waste, and recovered materials—the Green Program makes business sense. Every refurbished tracker means one less new device needed, saving both carbon and costs. It’s proof that the same intelligence that optimizes a shipment can transform the way the industry thinks about hardware lifespans. That’s why we created the Green Impact Leader Award: to honor Tive customers who’ve embraced this vision with enthusiasm. It’s sustainability with substance.

Real-Time Visibility as a Decarbonization Engine

When we talk about climate tech, most people think of solar panels and wind turbines. But what about a tracker that prevents a truckload of pharmaceuticals from spoiling? That’s climate action hiding in plain sight. 

We pioneered the world’s first non-lithium tracker—our Solo 5G, which includes Nickel-metal hydride batteries—eliminating the need for special air carrier permits while reducing dependence on lithium mining.

These innovations matter because the logistics sector generates 11-12% of global carbon emissions, and many organizations report that 80% of their emissions fall under the Scope 3 category (indirect). When our trackers help reroute a shipment around extreme weather, optimize container space, or prevent product loss, we’re not just saving our customers money—we’re cutting carbon. Avoiding pallet spoilage prevents wasting production emissions. Optimizing routes burns less fuel. Filling containers requires fewer trips.

And that’s what ties everything together for us on Earth Day 2025. Planting trees is one thing. Refurbishing trackers is another. But it’s what we do—day in and day out—with our real-time tracking and visibility solutions that truly matters most.

Beyond Pledges: Where Planet & Performance Meet

Those 500 trees taking root in Brazil’s Atlantic Forest represent our approach to Earth Day 2025: they’re not just a ceremonial planting, they’re rebuilding broken systems—both ecological and industrial. These native trees will grow alongside our business, capturing carbon while our technology captures data that helps prevents waste and emissions.

The same Tive teams developing tracker recycling programs and non-lithium batteries championed this reforestation project. Why? Because at Tive, sustainability and operations are one and the same. 

When customers optimize routes using our visibility platform, they cut emissions automatically. When pharmaceuticals arrive in pristine condition and food doesn’t spoil thanks to our tools, wasted production and disposal are avoided. Tive is proving what supply chain professionals have always known: the most sustainable shipment is the one that arrives perfectly—the first time. 

Ready to see how your logistics can protect both profit margins and the planet? Let’s talk—because on this Earth Day 2025, the companies that thrive will be those building resilience into every link of their supply chain.