The State of Visibility 2025
Uncover the latest trends, challenges, and innovations shaping the future of supply chain visibility. Based on in-depth survey data from supply chain leaders across multiple sectors, this report reveals how companies are adopting real-time tracking, overcoming integration challenges, and prioritizing sustainability to build more resilient, efficient, and transparent operations.
Gain exclusive insights into the growing role of IoT, AI-driven predictive analytics, and enhanced collaboration in transforming logistics, and discover how industry leaders are leveraging visibility technology to drive operational efficiency, minimize risks, and meet evolving customer expectations.
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The survey findings reveal that IoT-driven visibility solutions are rapidly scaling in adoption—but gaps remain, as many respondents still rely on outdated, low-tech legacy tracking methods and face barriers to implementation. Other key insights include:
🔹 Rapid Adoption of Visibility Technology – IoT and AI-driven analytics continue to gain momentum, with real-time shipment tracking becoming a critical standard across industries.
🔹 Sustainability as a Driving Force – Companies are increasingly using visibility solutions to track carbon emissions, optimize routes, and implement circular economy best practices.
🔹 Bridging the Integration Gap – Businesses face challenges with cost, data accuracy, and system compatibility, but strategic investments and upskilling initiatives are paving the way for seamless adoption.